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Showing posts with label toy syndrome. Show all posts
Showing posts with label toy syndrome. Show all posts

Friday, October 24, 2014

Meet the Designer: Natalya Nyn of Toysyndrome

As of today,  blushmagfit.com is new and improved. With great new articles, videos, interviews and tutorials, Blush Magazines website has stepped up it's game. Thanks to a great team, a lot was accomplished and I thank them all.
I wanted to share the article I took on, which was contacting a friend and designer, Natalya Nyn. Here's my articles about Natalya, her company and some wonderful photos by Megan Madden.
Check out more amazing things from Blush Magazine's website by clicking on the link above!

Meet The Designer: Natalya Nyn of Toysyndrome

By Mikayla Madigan | Photography by Megan Madden


Natalya Nyn is a former FIT fashion design student from Russia. Toysyndrome is her completely original company, which focuses on the nostalgia, individuality, and fun of urban streetwear. Coming from a BFA program with a focus on evening wear and working at J. Mendal, Nyn felt like designing became too serious and she wanted to have fun with her work. Nyn created t-shirts, now sweatshirts and beanies as well, with small, plastic toy bugs, reptiles and aliens sewn on them. She also uses hand dyeing techniques to make colors and textures on some of her shirts.


These aren’t just randomly sewn on bugs; they organized and designed in a way that’s practical and artsy. The pieces are bold, fun and for someone with a young personality, such as Nyn herself. Since starting her own line she has made strides to make her company grow. She now works with a company to mass produce her orders and a freelance seamstress for custom orders. She’s had interviews with Refinery29 and Fashionista and been featured in Nylon. 
But the person who really helped her take off was Lena Dunham. Nyn’s story is that she saw the popular show Girls being filmed while she “casually ate her lunch nearby. Dunham noticed her shirt and Nyn ended up giving one to her, which Dunham then posted on Instagram. What really surprised Nyn was a message from the Fashionista editor with a link to the Season 3 trailer for Girls, which shows Dunham wearing a Toysyndrome shirt in an episode. Nyn calls it one her most exciting moments to date!

Nyn says that in the future, she’s thinking of creating a system for customers to customize their shirts online. And, she’s currently working on making little creatures of her own to find a home on one of her designs.
Nyn has become so successful since the first time we met only a year ago. From FIT to Lena Dunham’s Instagram and even a store in Dubai, Toysyndrome has expanded in a short period of time. It’s inspiring hearing success stories from former FIT students and knowing that there’s something out there for everyone. Her advice to current students is that throughout your career, you will get a lot of “no’s,” but with that will come one amazing “yes.” So never give up, have confidence, and believe in yourself. 

You can see more of Nyn’s collection at toysyndrome.com. Follow her on Instagram @toysyndrome and see her pieces in person at Patricia’s Boutique on Bowery Street.